How to PRINT MONEY In Sales // Andy Elliott

Short Summary:

This video by Andy Elliott focuses on the importance of mastering sales and building a strong sales team to achieve success in business. He emphasizes that becoming a top sales performer is crucial for both personal wealth and building a successful company. Elliott highlights the importance of training and equipping sales teams with the skills and knowledge to overcome objections and close deals effectively. He also stresses the importance of leadership and the need for leaders to be able to perform the tasks they ask of their team members. The video promotes a coaching program offered by Elliott, designed to help individuals reach their full potential in sales.

Detailed Summary:

Section 1: The Importance of Sales and Building a Team

Elliott opens by stating that becoming the best salesperson is essential for both personal wealth and building a successful business.
He emphasizes the need for a strong work ethic, resilience, and a relentless focus on achieving goals.
He shares his personal journey, highlighting the importance of shifting intentions from solely making money to making a difference in people's lives.
He introduces the concept of a "Grand Master Communicator," emphasizing the importance of mastering communication skills in sales.

Section 2: The Blueprint for Creating a Word Track

Elliott explains that companies often approach him for help in creating word tracks to overcome common objections.
He outlines a three-step formula for building effective word tracks:
- Make it easy to say yes to.
- Make it hard to say no to.
- Make it the client's idea.
He uses the example of a husband and wife to illustrate how people are more likely to act on their own ideas.

Section 3: The Power of Training and Overcoming Objections

Elliott shares a story about a dog training business with low closing rates.
He emphasizes the importance of training sales teams to effectively handle objections and close deals.
He highlights the common objection "I need to think about it" and emphasizes the need for sales teams to be prepared to address it.
He criticizes the lack of training in many sales organizations, comparing it to "putting losers in charge of a company."

Section 4: Leadership and the Importance of Leading by Example

Elliott stresses the importance of leadership and the need for leaders to be able to perform the tasks they ask of their team members.
He emphasizes that leaders should not ask their team to do something they cannot do themselves.
He shares his own approach to leadership, emphasizing his commitment to being present and involved with his team.
He highlights the importance of creating a positive and supportive work environment.

Section 5: The Challenges and Rewards of Entrepreneurship

Elliott acknowledges the challenges of owning a business, including financial risks, legal liabilities, and the demands on time and energy.
He emphasizes that individuals who are highly motivated and driven are more likely to succeed in entrepreneurship.
He encourages viewers to embrace the challenges and rewards of building their own businesses.

Section 6: The Importance of Continuous Learning and Growth

Elliott encourages viewers to continuously learn and grow, both personally and professionally.
He emphasizes the importance of having a coach or mentor to provide guidance and support.
He promotes his coaching program, offering to help individuals reach their full potential in sales.

Notable Quotes:

"Everybody write this down: It has to be more than just making money. It has to be more."
"If you want everyone to say yes, make it easy to say yes to, hard to say no to, and make it the client's idea every single time."
"Don't ask your people to do something you can't do."
"People will choose their mentor over money."
"You want to get rich, become the best salesperson in the world. You want to build a business, become the best salesperson in the world. That is it."