Link to original video by THE SECRET SAUCE

บทเรียนและความฝันของผู้ปลูกปั้น One Bangkok ปณต สิริวัฒนภักดี | The Secret Sauce Highlight

Summary of "บทเรียนและความฝันของผู้ปลูกปั้น One Bangkok ปณต สิริวัฒนภักดี | The Secret Sauce Highlight"

Short Summary:

This video interview with Panote Sirivadhanabhakdi, the developer of One Bangkok, explores the vision, challenges, and strategies behind this ambitious mixed-use project. The interview highlights the importance of long-term vision, sustainable development, and strategic location in creating a successful urban project. It also discusses the challenges of navigating economic cycles and the importance of a collaborative leadership approach.

Detailed Summary:

Section 1: The Genesis of One Bangkok

• Panote describes the project's origins, starting with the success of Park Venture, a greenfield development that provided valuable lessons in creating differentiated products.
• He emphasizes the importance of the 60-year lease agreement with the Crown Property Bureau, which provided the confidence to invest in a long-term, future-proof project.
• Panote credits his father, Charoen Sirivadhanabhakdi, for recognizing the opportunity to create a world-class urban development in Thailand, drawing inspiration from successful projects in Singapore and Australia.

Section 2: Overcoming Challenges and Building Confidence

• Panote discusses the initial skepticism surrounding the project's scale and ambition, but emphasizes the importance of a long-term vision and a focus on creating a sustainable, integrated urban space.
• He highlights the importance of collaboration and teamwork, emphasizing the need to build trust and confidence within the team.
• Panote also discusses the challenges of navigating the COVID-19 pandemic, highlighting how the project's focus on sustainability and infrastructure allowed them to accelerate construction and minimize disruptions.

Section 3: The Future of One Bangkok and the Thai Economy

• Panote discusses the project's unique proposition, offering a mix of office, retail, and residential spaces that cater to the needs of a growing, sophisticated workforce.
• He highlights the project's strategic location, proximity to mass transit, and commitment to sustainability as key differentiators in a competitive market.
• Panote expresses optimism about the future of the Thai economy, emphasizing the importance of attracting foreign investment and creating a more conducive business environment.

Section 4: Leadership and Collaboration

• Panote emphasizes the importance of collaborative leadership, emphasizing the need to build a team with diverse skills and expertise.
• He highlights the importance of a shared vision and a clear understanding of the project's goals, emphasizing the need to work together to achieve a common objective.
• Panote credits his family for providing support and guidance, emphasizing the importance of a strong foundation of values and purpose in driving success.

Notable Quotes:

• "It's not just about building a shell, it's about creating a space for usage."
• "We are not just building for today, we are building for the future."
• "We are not just building a project, we are building a community."
• "We believe in the potential of Thailand and its economy."