Swiss ep 2025 action plan session team 3 1 1
Short Summary:
Team 3.1.1 presented an action plan for a Swiss EP 2025 project focused on building a startup ecosystem in Ho Chi Minh City using an existing government-supported platform. Key points included leveraging existing infrastructure, a marketing campaign aiming for 50 million impressions (with commitments from ecomy, TikTok, Meta, and Google), securing VC support and incubator referrals (including DBC), and implementing two key technical platform upgrades (verification layers). The goal is to reach 5,000 verified startups by 2027, boosting Ho Chi Minh City's profile as an innovation hub. The plan relies heavily on collaboration between the government, private sector partners (like Alliancemount and J Asia), and the EP initiative. Concerns were raised about the platform's current low profile and the ambitiousness of the 2027 goal.
Detailed Summary:
The presentation outlines an action plan to develop a startup ecosystem in Ho Chi Minh City, Vietnam, utilizing an existing government platform. The plan is ambitious, aiming to onboard 5,000 verified startups by 2027.
Section 1: The Vision and Goal: The team introduces their plan, emphasizing a collaborative approach ("if we win, we all win"). Their strategy centers around leveraging an existing government-built and supported platform in Ho Chi Minh City. The overarching goal is to establish the city as a regional innovation hub.
Section 2: Marketing and Outreach: A significant portion of the plan focuses on a large-scale marketing campaign aiming for 50 million impressions within two and a half years. This includes partnerships with ecomy, TikTok, Meta, and Google. The phased approach targets 10 million impressions in the first year, followed by 20 million in the subsequent two years.
Section 3: Startup Acquisition and Support: The team details strategies to attract startups, including referrals from incubators like DBC, and securing VC support to streamline the investment process for promising businesses. This collaboration with VCs aims to improve the quality and speed of startup onboarding. Government funding of 3 billion Vietnamese Dong (approximately $127,000 USD) is mentioned as a commitment to the platform's continued operation.
Section 4: Technical Improvements: Only two technical changes are proposed: a clearer structure for initial business verification (using tax numbers and legal documents) and a second layer of verification providing a "verified" status similar to social media verification badges.
Section 5: Concerns and Discussion: Concerns are raised about the platform's current low visibility and the ambitiousness of the 2027 goal. The presenter acknowledges these concerns but emphasizes that the plan aims to accelerate an already existing initiative, making it feasible with the added resources and partnerships. The absence of a key individual involved in the platform's development is also noted. The overall sentiment is one of cautious optimism, acknowledging the challenges while highlighting the potential for success through collaboration. A key quote highlights the plan's aim: "this action plan is basically...to accelerate [an already started initiative] because of the people at this table."