Swissep 25 9.2
Short Summary:
This video features You Na, discussing her 15 years of business development in Vietnam, focusing on scaling businesses and achieving global reach. Key points revolve around building strong teams (sales and management), implementing effective incentive programs, mastering global communication and localization, utilizing CRM strategically, and forging strategic partnerships. Specific examples include her three companies: Isova Solutioning (B2B offshore services), Vietnam Food (processing shrimp byproducts), and BTC Academy (IT and design training). The overall implication is a scalable model for Vietnamese businesses aiming for international expansion, emphasizing people, product, process, and partnerships as core elements. Detailed processes for scaling, including KPI setting and organizational structuring, are explained.
Detailed Summary:
The video can be broken down into several sections:
1. Introduction and Company Overview: You Na introduces herself and her three companies: Isova Solutioning (a 200-member offshore company with 17 corporate clients), Vietnam Food (processing shrimp byproducts with 500 employees and exports to Korea, China, and Thailand), and BTC Academy (an IT and design training school with 5000 students annually and a unique partnership with Japanese universities). She highlights the innovative approach of Vietnam Food in utilizing shrimp heads, previously discarded, for export.
2. The Secret to Success (People, Product, Partnership): You Na states her "secret" to 15 years of success is focusing on "people, product, partnership." She emphasizes the importance of building a strong sales team, not relying solely on the owner to lead sales. She also stresses the need for a smart management team, using incentives to motivate employees and improve performance. The importance of understanding and adapting to different markets and cultures is highlighted, using the example of the cultural differences within Vietnam itself.
3. Going Global from Vietnam: You Na discusses the challenges and strategies for global expansion from Vietnam. This includes understanding target markets, developing strong communication and cultural skills, and the crucial role of localization. She emphasizes the importance of building genuine customer relationships, moving beyond transactional interactions to partnerships and even friendships. She mentions bringing international talent into her Vietnamese office to achieve specific financial goals.
4. Scaling Strategies and Processes: You Na details her approach to scaling, emphasizing the creation of a scalable organization from the outset. She advocates for clear KPIs (Key Performance Indicators), suggesting a maximum of two per person for clarity. She stresses the importance of a well-defined organizational structure, allowing employees to understand their roles and responsibilities. She also highlights the need for a structured training academy within the company to develop talent internally and facilitate growth. She emphasizes the importance of product-market fit and adapting products to specific markets, rather than a "one-size-fits-all" approach. Securing funding from investors is also mentioned as a critical step. The owner's role is redefined as a controller and supervisor, stepping out of daily operations to focus on strategic decision-making.
5. Strategic Partnerships: You Na uses the example of BTC Academy's partnership with Japanese universities as a model for strategic global partnerships. This partnership allows Vietnamese students to study in Japan, gain experience, and foster stronger ties between the two countries.
6. Conclusion: You Na summarizes her core strategy as focusing on people, product, process, and partnerships, emphasizing the importance of building strong relationships and continuously refining these elements for sustainable growth. Her closing statement is: "My copy is very simple that everyone can repeat to me here. Very simple. The people create and refine the product, the process, and view the partnership. Very simple, that our copy that can be something very big."