Swissep 25 9.2
Short Summary:
This video features You Na, discussing her 15 years of business development in Vietnam, focusing on scaling companies and achieving global reach. Key points include building strong sales and management teams, incentivizing employees, mastering global communication and localization, prioritizing customer relationships (CRM), and strategic partnerships. Specific examples include her three companies: Isova Solutioning (B2B offshore services), Vietnam Food (processing shrimp byproducts), and BTC Academy (IT and design training). The overall implication is a repeatable model for scaling businesses in Vietnam and expanding globally, emphasizing people, product, process, and partnerships. Detailed processes are described for building teams, managing performance through incentives, and navigating international markets.
Detailed Summary:
The video is structured around You Na's experience building and scaling three companies in Vietnam over 15 years.
Section 1: Introduction and Company Overview: You Na introduces herself and her three companies: Isova Solutioning (a 200-member offshore company with 17 corporate clients), Vietnam Food (processing shrimp byproducts, employing 500 people across two factories, exporting to Korea, China, and Thailand), and BTC Academy (an IT and design training school with 5,000 students annually, partnering with Japanese universities). She highlights the innovative approach of Vietnam Food in utilizing shrimp heads, previously discarded, for export. This section sets the stage for her discussion on scaling businesses.
Section 2: The Secret to Success – People, Product, Process, Partnership: You Na reveals her "secret" to success as a four-pillar approach: People, Product, Process, and Partnership. She emphasizes the importance of building a strong sales team, stating, "the limitation of the owner will be the limit of the company." She stresses the need for a smart management team, focusing on employee development and performance-based incentives ("money is the key"). She also highlights the importance of a scalable organizational structure, clear KPIs, and a strong CRM system that goes beyond simple software to build genuine relationships with clients.
Section 3: Going Global from Vietnam: You Na discusses the challenges and strategies for expanding globally from Vietnam. Key aspects include understanding market nuances, developing strong communication and cultural skills ("communication with the local people is a big deal"), and localization of products and services. She uses the example of her own company, Isova Solutioning, employing international staff to achieve global reach and set clear KPIs for international teams.
Section 4: Scaling Processes and Partnerships: This section delves into the practical aspects of scaling. You Na emphasizes the importance of a defined scalable organizational structure ("how about our organization in the next two years?"), clear and simple KPIs (one or two maximum per person), and stepping out of the day-to-day operations to become a supervisor and decision-maker. She advocates for a daily, incremental improvement approach rather than focusing solely on yearly goals. A key example is BTC Academy's partnership with Japanese universities, facilitating student exchange and fostering collaboration between Vietnam and Japan. This partnership demonstrates her "partnership" pillar in action, highlighting the power of strategic alliances for global expansion.
Section 5: Conclusion: You Na summarizes her approach as focusing on people, product, process, and partnerships, reiterating that this simple formula can lead to significant growth. She emphasizes the importance of connecting with people to learn, understand, and develop together. Her closing statement reinforces the core message: "Very simple. The people, create and refine the product, the process, and view the partnership. Very simple. That our copy that can be something very big."