Marketing CEO
Short Summary:
This virtual career week session features Adam Cop, CEO of the marketing agency Matic, speaking to high school students about marketing careers. Key points include the importance of finding a career you love, the Matic method (a three-department process encompassing strategy, creative, and digital), and the need for adaptability in the ever-changing marketing landscape. Specific technologies like Asana (project management software) and the use of various digital marketing channels (social media, email, text campaigns) are mentioned. The session emphasizes the importance of building a strong personal brand and portfolio, even without a traditional degree, and highlights the value of a client-focused approach, prioritizing client success over personal attachment to specific projects. The Matic method is presented as a detailed process for brand development and marketing strategy.
Detailed Summary:
The session begins with introductions, highlighting the connection between the moderator, Ethan Weakman, and Adam Cop through their shared rugby background. Ethan emphasizes the interactive nature of the session and welcomes participants from various locations.
The next section focuses on Adam's background. He discusses his initial career aspirations (architecture and professional athlete), his transition to rugby, and the origin of his company's name, Matic (a backward spelling of his name).
Adam then presents a slideshow detailing Matic's services. He emphasizes the importance of brand development, creating brand relevance, and focusing on individuality. The "Matic Method" is explained as a three-part process: Strategic (client services, project management, campaign strategy), Creative (sales collateral, graphic design, photography, video), and Digital (website development, social media, digital advertising, email and text campaigns). He highlights the roles within Matic, emphasizing the need for versatile individuals who can wear multiple hats. The quote "build a brand worth obsession" summarizes his approach.
A significant portion of the session is dedicated to a Q&A. Questions cover various aspects of marketing, including the pros and cons of the business, how marketing will change in the future ("it's more about how quickly can you adapt to the change"), the correlation between time invested and marketing success (building blocks, strategic approach), and the importance of a strong portfolio over formal education. Adam stresses the importance of personality and work ethic over specific degrees. He also clarifies the difference between being "emotionless" about a project's outcome (adapting to market feedback) and being "obsessed" with client success.
The final section addresses questions about Adam's daily routine as CEO, his company culture, advice for those entering the marketing field (create content, be yourself), and the importance of clear communication and expectation setting with clients. Adam concludes by providing contact information and encouraging viewers to connect with him and Matic. The session ends with thanks to Matic for their contributions to the virtual career week.