Link to original video by Microsoft for Startups

How to Build a Demo Video

Summary of "How to Build a Demo Video"

Short Summary:

This video provides a simple guide on creating effective product demo videos, even without a fully functional product. It emphasizes the importance of a clear and concise overview of the solution, focusing on the core value proposition and target audience. The video highlights the use of visual aids like landing pages, product screenshots, and demonstrations of key features to engage viewers. It encourages creators to keep the demo focused on the big idea and avoid overwhelming viewers with unnecessary details.

Detailed Summary:

1. Setting Up for Recording:

• The video emphasizes the importance of choosing a recording tool that can capture both the speaker and the product screen.
• Clipchamp is recommended as a suitable tool for this purpose.
• The speaker suggests recording in a quiet environment with a neutral background, especially if the speaker will be on video.
• For those without a product to showcase, the speaker recommends setting up similarly to the sample video, looking directly at the camera while explaining the idea.

2. Providing a Product Overview:

• The video stresses the importance of starting with a one-sentence summary of the product's purpose and target audience.
• The speaker uses Microsoft's Startup's Founders Hub as an example, stating: "Microsoft for Startup's Founders Hub helps all tech entrepreneurs hit their next milestone through access to technology, guidance, and support."
• It recommends showcasing a landing page or website while delivering this summary.
• If a product exists, a still or scrolling shot can be used to visually represent it.

3. Explaining the Primary Solution:

• This section focuses on demonstrating the core value proposition of the product in a clear and concise manner.
• The speaker emphasizes the need to explain how the product solves the target customer's needs without delving into every feature.
• Using the Founders Hub example again, the speaker explains: "Founders can easily activate up to 150,000 of Azure credits to build their product, get one-on-one guidance from industry experts, and access the technical support needed to tackle roadblocks."
• The speaker demonstrates how to showcase corresponding product features, using the example of redeeming Azure and Microsoft 365 credits and requesting additional benefits.
• The key takeaway is to focus on the big idea and avoid overwhelming the audience with unnecessary details.

Notable Quotes:

• "You don't need a functional product to tell us or the world about your solution."
• "Just three easy steps to get your solution across in a demo video."