Link to original video by Youri van Hofwegen

YouTube Automation Keyword Research Tutorial - How I Rank #1 with YouTube SEO

Short Summary:

This video tutorial teaches viewers how to conduct effective keyword research for YouTube videos, a crucial step in achieving high rankings and attracting viewers. The speaker emphasizes the importance of finding keywords with actual search volume and low competition, using tools like VidIQ to identify relevant keywords and analyze their performance. The video outlines a three-step process: finding keywords, qualifying them, and optimizing videos for SEO. The speaker demonstrates these steps through real-time examples and provides specific tips for optimizing titles, descriptions, and tags. The video concludes with a live keyword research session, where the speaker applies the learned techniques to find a suitable keyword for his own channel.

Detailed Summary:

1. Introduction (0:00-2:30):

The speaker introduces the concept of keyword research and its importance for YouTube success.
He contrasts his early experience with low view counts to his current success, attributing the difference to implementing proper keyword research strategies.
He highlights the benefits of ranking high in YouTube search results, including increased views, subscribers, and revenue.
He emphasizes that the video will focus on a free and effective keyword research process, not on selling courses or coaching.

2. What is Keyword Research? (2:30-4:30):

The speaker defines keyword research as the process of identifying what people search for on YouTube and determining if a video can rank for those keywords.
He uses the example of "AI video generator" to illustrate how a video can rank high for a specific keyword.
He emphasizes the importance of keyword research to avoid making videos that lack interest and receive minimal views.

3. Step 1: Finding Keywords (4:30-11:00):

The speaker explains how to find keywords with search volume using the YouTube search bar, highlighting the "search predictions" feature.
He introduces two methods for extracting keywords: the alphabet method and the underscore method.
He then introduces VidIQ's keyword tool as a more efficient and user-friendly alternative to manual keyword extraction.
He demonstrates how to use VidIQ to find keywords related to a specific niche, using AI technology as an example.
He explains the difference between "matching terms" and "related keywords" in VidIQ.

4. Step 2: Qualifying Keywords (11:00-17:00):

The speaker emphasizes the importance of qualifying keywords to determine if they are worth pursuing.
He introduces the VidIQ "historical data" feature as a tool for analyzing the performance of ranking videos for a specific keyword.
He explains how to use historical data to assess the current search volume for a keyword by analyzing the views per hour of ranking videos.
He emphasizes the importance of considering channel size when evaluating views per hour, as a small channel might achieve success with fewer views than a large channel.
He demonstrates how to use historical data to analyze the performance of ranking videos for the keyword "realtime AI voice changer."

5. Step 3: Optimizing Videos for SEO (17:00-28:00):

The speaker outlines four key points for optimizing videos for SEO:
- Keyword in Title: Include the exact keyword in the video title, preferably at the beginning.
- Channel Size: Consider the size of the channels ranking for the keyword. Smaller channels present a better opportunity to rank.
- Video Length: Longer videos can accumulate more watch time and potentially rank higher.
- Thumbnail: Create a high-quality thumbnail that stands out from the competition.
He demonstrates how to apply these principles to the keyword "Shopify SEO optimization."
He emphasizes the importance of creating a readable and engaging description, incorporating related keywords and addressing potential viewer questions.
He discusses the role of tags and recommends using a tool like Rapid Tags.io to generate relevant tags.

6. Live Keyword Research (28:00-38:00):

The speaker conducts a live keyword research session, demonstrating the application of the learned techniques.
He chooses the niche of AI content creation and uses VidIQ to find potential keywords.
He focuses on the keyword "free AI video generator" and analyzes the performance of ranking videos using historical data.
He evaluates the keyword based on the channel size, video length, and thumbnail quality of the ranking videos.
He concludes that "free AI video generator" is a suitable keyword for his channel, considering the low competition and potential for high view counts.

7. Live SEO Optimization (38:00-41:00):

The speaker demonstrates how to optimize a video for the keyword "free AI video generator."
He creates a clickable and engaging title, incorporating the keyword and related terms.
He writes a descriptive description, including relevant keywords and addressing potential viewer questions.
He uses Rapid Tags.io to generate relevant tags for the video.

8. Conclusion (41:00-43:00):

The speaker summarizes the key steps of the keyword research process and encourages viewers to apply the learned techniques to their own videos.
He emphasizes the importance of creating high-quality content and providing value to viewers.
He encourages viewers to leave comments and subscribe to his channel for more videos on YouTube SEO.

Notable Quotes:

"If you make videos at random, chances are you won't get what you're looking for, which is good views."
"YouTube wants to show the viewer the most relevant keywords, the keyword they are most likely looking for."
"Don't trust these scores too much, because everyone has access to the same scores."
"YouTube is known to rank videos based on the total watch time that video accumulates."
"Never forget that we're not uploading a video for the algorithm or to rank, we're uploading a video for the viewer to understand and get value out of our video."